Louise Leonard Gray

Senior Sales and Marketing Consultant

Louise Leonard Gray is a senior sales and marketing consultant and senior business advisor with over 20 years’ experience in sales, marketing, and strategic growth projects, working with Irish SMEs, membership organisations, and state-funded initiatives. She has delivered more than 70 strategic assignments with Enterprise Ireland, supporting companies across diverse sectors including precision engineering, food and agribusiness, SaaS/tech, healthcare, and construction. Louise brings a proven track record in both B2B and B2C environments, having led major consumer brand activations for clients such as Diageo and Mars, as well as managing strategic account portfolios, international sales programmes, and complex client relationships at senior leadership level.

Her expertise lies in helping leadership teams cut through complexity, prioritise market focus, and embed repeatable, pragmatic processes that bridge strategy and execution within sales and marketing operations. Her work spans market segmentation, internationalisation, value proposition development, and sales enablement with the goals of strengthening market positioning, ensuring value delivery to members and customers, and building long-term sustainability. She has successfully combined commercial acumen with cross-sector insights to design and implement strategies that drive both revenue growth and meaningful customer connection. Louise’s ability to work across boards, management teams, and individual consumers makes her well-placed to support a large cross-sector of entities in reviewing and enhancing their sales and marketing approach.

Education:

• MSc E-Commerce (Business), E-Commerce Business Stream, Dublin City University
• BSc Management Marketing, Technological University Dublin
• Certifications in Coaching and behavioural analysis, Strategic Digital Marketing, Digital Selling
• Pending credential (Dec ’25) in Leadership.